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Legal Framework

Privacy Policy

Last Updated: January 2026. Your trust is our most valuable asset.

1. Introduction

AgriMarket ("we," "us," or "our") operates the website agrimarket.co. This policy informs you of our practices regarding the collection, use, and disclosure of personal data when you use our Marketplace or join our WhatsApp Auction groups, in compliance with the South African Protection of Personal Information Act (POPIA).

2. Information We Collect

To provide a secure agricultural marketplace, we collect:

  • Identity Data: Full name and ID numbers (for verified sellers).
  • Contact Data: Phone numbers (primarily for WhatsApp integration) and email addresses.
  • Listing Data: Photos, descriptions, and location of agricultural goods.
  • Transaction Data: Details of payments made through our Admin Broker service.

Location search may use Google Maps when a place is not found in our location directory. Your search text is sent to Google for those suggestions. Opening the optional exact-location map also connects to Google to display the map and its selected area. Google handles this information under the Google Privacy Policy, which applies to that processing. Exact addresses and coordinates you add to a listing are not shown publicly unless you choose public visibility.

3. WhatsApp & Public Listings

By listing an item on AgriMarket, you understand that your contact number may be made available to potential buyers to facilitate trade. When joining our WhatsApp Auction Groups, your phone number becomes visible to other participants in the group as per WhatsApp's native functionality.

4. The 4% Admin Fee & Payments

For transactions processed through our Admin Brokerage, we collect banking details only for the purpose of transferring funds between buyer and seller. This data is encrypted and handled via secure, audited backend protocols.

5. Data Retention

We retain your personal information only for as long as is necessary for the purposes set out in this Privacy Policy, or as required by South African tax and legal regulations.

6. Your Rights

Under POPIA, you have the right to:

  • Access the personal information we hold about you.
  • Request the correction of inaccurate data.
  • Object to the processing of your data for direct marketing.
  • Request the deletion of your account and associated data.

7. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your data rights, please contact our Information Officer at:

Email: admin@agrimarket.co
WhatsApp: +27 62 265 3930