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Legal Framework

Privacy Policy

Last Updated: January 2026. Your trust is our most valuable asset.

1. Introduction

AgriMarket ("we," "us," or "our") operates the website agrimarket.co. This policy informs you of our practices regarding the collection, use, and disclosure of personal data when you use our Marketplace or join our WhatsApp Auction groups, in compliance with the South African Protection of Personal Information Act (POPIA).

2. Information We Collect

To provide a secure agricultural marketplace, we collect:

  • Identity Data: Full name and ID numbers (for verified sellers).
  • Contact Data: Phone numbers (primarily for WhatsApp integration) and email addresses.
  • Listing Data: Photos, descriptions, and location of agricultural goods.
  • Transaction Data: Details of payments made through our Admin Broker service.

3. WhatsApp & Public Listings

By listing an item on AgriMarket, you understand that your contact number may be made available to potential buyers to facilitate trade. When joining our WhatsApp Auction Groups, your phone number becomes visible to other participants in the group as per WhatsApp’s native functionality.

Important Notice

We will never sell your database to third-party marketing companies. Your data is used exclusively for facilitating agricultural trade within the AgriMarket ecosystem.

4. The 4% Admin Fee & Payments

For transactions processed through our Admin Brokerage, we collect banking details only for the purpose of transferring funds between buyer and seller. This data is encrypted and handled via secure, audited backend protocols.

5. Data Retention

We retain your personal information only for as long as is necessary for the purposes set out in this Privacy Policy, or as required by South African tax and legal regulations.

6. Your Rights

Under POPIA, you have the right to:

  • Access the personal information we hold about you.
  • Request the correction of inaccurate data.
  • Object to the processing of your data for direct marketing.
  • Request the deletion of your account and associated data.

7. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your data rights, please contact our Information Officer at:

Email: admin@agrimarket.co
WhatsApp: +27 74 564 5505